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Advertising Deductible Tips

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Most Common Advertising Costs - Tax Deduction

The following is a list of business activities associated with promotion and advertising. Please make sure to follow the guidelines included to avoid any possible problem with your tax collection agency.

  • Free services provided to general goodwill cannot be deducted as an advertising expense.
  • Expenses designated to create goodwill in the public's eyes rather than to obtain immediate sales are deductible.

  • The cost of distributing a company's samples can be deducted as promotion cost.

  • Creating and maintaining a website is deductible as advertising expense.

  • Your business may sponsor a team and ask in return that your company's name be displayed on the team uniform. The costs of sponsoring are deductible as advertising expenses.

  • Lobbying expensed which is the cost of advertising to influence legislation are not deductible. You can still claim a deduction of up to $2,000.00 per year for the minimum in-house lobbying expenses.

  • Amounts paid for prizes, contests, and other promotional activities may be deducted as advertising expenses.

  • You also may advertise when trying to fill a position in your company. The cost of running help-wanted ads is not qualified as an advertising cost, but rather an ordinary business expense.

  • If you are out of work and take out an ad in the newspaper to seek a position, the cost is deductible but not as advertising expense.

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